- Title
- Māori indigenous sustainable entrepreneurship within tourism: is the determining sustainable factor economic or is it indigenous cultural values?
- Creator
- Foley, Dennis
- Relation
- 22nd Annual Australian and New Zealand Academy of Management Conference (ANZAM 2008). 22nd ANZAM Conference 2008: Managing in the Pacific Century (Auckland, NZ 2-5 December, 2008)
- Relation
- http://www.promaco.com.au/2008/anzam
- Publisher
- Australian and New Zealand Academy of Management (ANZAM)
- Resource Type
- conference paper
- Date
- 2008
- Description
- Eight Māori businesses involved in tourism operations were studied with the aim of determining is sustainability based on profit maximisation or are Indigenous cultural values the determining factor of sustainability. A qualitative case study analysis using a grounded theory approach was applied. The conclusions reached provide an insight into the growing Indigenous participation at the Small to Medium Enterprise (SME) level within Aotearoa relating to Māori cultural values. The choice between cultural values verses economic values can result in sacrificing income; the Māori entrepreneur has to make a conscious decision as to which value they adopt in their businesses. This study provides a unique and personal insight into sustainable Indigenous entrepreneurship that is a foundation for future research.
- Subject
- Māori businesses; tourism; cultural values; economic values
- Identifier
- http://hdl.handle.net/1959.13/802880
- Identifier
- uon:6232
- Identifier
- ISBN:1863081488
- Language
- eng
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